I was wondering about this. I’m working on a book and I’m hoping to self-publish a collection of short stories soon. I’m not sure how I will cope with sales, or lack of them.
I’ve had a little experience as one of my stories is in the Twisted Tales competition being held by Aardvark Press. As part of the competition Ether books published the story on a smart phone app. My story to date has only had a few downloads but I have made the long list for the competition.
There is also J K Rowling’s new book. Now I haven’t read it but the jump in sales for Robert Galbraith’s ‘The Cuckoo’s Calling’ was huge when people found out that Robert is J K Rowling. The critics are saying that the book is excellent and I have no reason to disagree with them, but the leap in sales was not due to the book content but the branding of J K Rowling. I can understand why she used a pseudonym; just to find out if it did make a difference. The result is yes.
So a well-known author will find their books selling but is that through their ‘name’ or what they write? Mind you, if you are selling, does it matter?
I think that the number of sales does equate to quality, but not if you are a new author. Unless you are marketed properly people won’t find you. So my view is not to be disheartened if the story or book does not sell, maybe it just hasn’t been discovered yet.